Category Archives: Tech News

New LED Module by Samsung for High Flux Industrial Lighting

Samsung Electronics is a world leader in advanced components. Recently it introduced influx which is a new line up of high flux (extremely bright) linear modules. These are optimized for industrial warehouse lighting plants, warehouses and parking lighting. These new LED module are a replacement for the old conventional T5HO (high output) and the T8 tubes. They are also suitable for high flux LED luminaries that cover up to 40,000lm.

A New LED Module is launched by Samsung for High Flux Industrial Lighting
Samsung inFlux, a new lineup of high-flux, linear LED modules for industrial lighting (Photo: Business Wire)

Jaewook Kwon, Vice President, Lighting Marketing Group, LED Business Team at Samsung Electronics says,

“By providing a wide variety of installation layout options and brightness intensities, our new inFlux linear module will deliver greater design flexibility and convenience for lighting designers, as well as high performance and reliability for fixture manufacturers. We will continue to reinforce our well-differentiated LED lighting engine line-ups to be able to meet more diverse market needs.”

The Samsung inFlux LED module incorporates the company’s mid-power LED package (LM301A), which features advanced “flip chip” technology. This enables a shorter junction-to-base distance and less thermal barrier layers in each package. By doing this, it avoids the need for metal wire bonding. The advantage of this is that it leads to lowering the thermal resistance of the packages, as well as permitting each package to handle a wide range of current. This they say will improve light efficacy. Fully embracing the flip chip LED approach, the new inFlux modules fully embrace the flip chip LED approach. This provides wider current alternatives, better light performance and much lower heat resistance compared to modules using a conventional epi-up chip package.

These new Samsung inFlux modules are currently in six product types. They range from 1,310lm and 9380lm with a length option, either 280 millimetres (mm) or 560mm, and offers several CCT colour variations, including 3000, 3500, 4000 and 5000K.

The idea of these product alternatives is to offer lighting fixture makers more design flexibility while addressing a wide variety of application requirements. LED fixture manufacturers can vary their lamp flux from 6,000lm to 40,000lm through this ingenious combination of different module types. This is good news for industrial lighting manufacturers.

An added bonus is that Samsung has made it easier for fixture makers to take their lighting products through the industry certification processes. This is all thanks to cooperative relationships that Samsung LED has put in place with recognized certification companies in the Korean, U.S., Chinese, and European markets. By doing this, these partnerships will simplify all of the complex procedures. They will also reduce time to market and the ultimate goal is to have a positive impact on all of the overall costs.

View the full release here:http://www.businesswire.com/news/home/20160201006409/en/

 

 

Five Forecasts For Online Marketing in 2016

Tips To Propel Your Career In The Future Digital AgeMarketing in 2015 moved fast, and it seemed like every single week there was a new update, a brand-new piece of hardware, new software, brand-new start-ups or a new tool was launched. It is an amazing world for anybody who is keen to remain up-to-date on the latest trends, and 2016 looks set to continue at a very similar rate. Here a few of the upcoming trends in 2016 that are anticipated to make things fascinating in the internet marketing world.

# 1 Mobile will dominate: The last year was big for mobile. Mobile traffic surpassed desktop in many nations all over the world and Google launched their Mobilegeddon algorithm upgrade in April, a modification created to punish websites thought for not being mobile friendly. The outcome of these changes is a mobile-first frame of mind for many forward thinking companies such as business school’s who are now offering courses like a business diploma online. We have seen a shift in interest from the traditional use of the desktop PC to the increased use of mobile applications and web search.  As users develop a far more fragmented user journey involving several touchpoints, developing a multi-channel method with a heavy concentrated focus on mobile is essential.

# 2 App indexing: App indexing walked into the spotlight in 2015, despite being around for a while, and it is bound to become even more of a prominent function of online marketing in 2016. There are numerous forecasts that suggest that the mobile web will soon be surpassed by mobile apps, and with this will come a more intricate ranking system for apps. Although this might not happen by 2016, a steady adoption of apps by many more companies will become a popular pattern throughout the year.

# 3 Wearable tech: The year 2016 will be an amazing year in regards to wearable tech and how businesses will manipulate the information produced from old and new wearable devices. Customers, specifically millennials, are looking for gadgets that are more upcoming with details to assist them in enhancing their lives. Wearables will start to alter the landscape of digital by offering more customised experiences for users based on their information. Instead of app alerts and notifications, companies could use wearable devices to inform users when they are close by to a shop hosting a sale and so on.

# 4 Marketing automation: Next year marketers are expected to become far more complex with their projects, targeting users with a much more customised outreach. Why? Since the user has grown to anticipate this, and brands will discover that users just click, and respect advertisements that appeal to them on a personal scale. The tools will be there to assist and as their algorithms develop and advance, online marketers will be able to determine the optimum time to deliver and message individuals to generate the highest conversion rate.

# 5 Video marketing: Video marketing is nothing new; nevertheless, now that Google is considering video advertising within SERP results, it is definitely more and more valuable. In the last several years, especially in 2015, we have seen an increase in video marketing being used by companies to increase cash flow. There are many examples of this being undertaken for marketing activities, where school’s who are offering online business course structures utilising this very well. Naturally this lines up with the fact that Google owns YouTube, and also that users are becoming more comfortable with video advertising. It will be interesting to see how video advertising will develop throughout 2016.

 

Geophysicist Finds Way to Visualise Earth’s Tremors

The article below is found on the  October 2014 issue of Wired magazine. We thought its worth bringing up here as it is such a fascinating and worthwhile effort to study earthquakes around the world.

Geophysicist finds way to visualise Earth's tremors
Geophysicist Karin Sigloch, near Le Port, Reunion, where her research ship was anchored. Antoine Doyen

Geophysicist Karin Sigloch is using earthquake tremors to study some of the oldest geological structures on the planet. In 2012, her team deployed 57 broadband ocean-bottom seismometers in the Indian Ocean around the island of Réunion, to study how the 530,000-year-old volcano Piton de La Fournaise was formed. “The sensors capture everything,” says Sigloch, a researcher at the University of Oxford. “They hear whales and cyclones, but we need to filter them out to capture our primary interest: earthquakes.”

Sigloch, a former electrical engineer who studied at Bell Labs in Murray Hill, New Jersey, uses her knowledge of signal processing to bring a different perspective to geological problems. During her PhD, she developed algorithms that translated seismic data into 3D animations (visualizations)  for the first time. “I couldn’t understand why the visualisations of the interior of the Earth were so primitive,” says Sigloch. “When medical doctors scan brains, they see in very sophisticated 3D. We had none of that.”

In 2013, she translated seismic data into a 3D picture of the Earth’s interior, which resulted in a completely new theory of how North America was formed. “We saw a lot of new stuff in what was supposed to be the best explored region in the natural world,” says Sigloch. She suggests, for instance, that the mountain ranges in the western part of North America were created when the continent collided with island chains that existed in the Pacific Ocean 200 million years ago.

A 3D render made from water-depth soundings of the ocean floor around Mauritius. Antoine Doyen
A 3D render made from water-depth soundings of the ocean floor around Mauritius. Antoine Doyen

Next, Sigloch also wants to deploy more seismometers in the ocean floor. “It’s harder to do science looking inside our planet than looking at the skies,” she says. “Space is transparent and electromagnetic waves travel easily. To look into the interior of the Earth, we have to [harness] earthquake waves, but they are sparse. We need to look in the oceans.”

Professional Network Designed For Software Testers

uTest, the global community for software testers, today announced the launch of its professional network geared exclusively for individuals in the QA and QE space. This new hub creates a place for novice and veteran testers alike to receive free training, create and consume tailored content, find paid testing projects, and connect with peers. The uTest community is already the world’s largest, with more than 200,000 testers from 200+ countries and territories around the world, and aims to include millions of testers worldwide.

software testinguTest first launched in 2008, with the parent company changing its name to Applause in mid-2014. At that point in time, the uTest brand was re-focused to best serve the large community of testers the company had built up since launch, and whose professional needs were going largely unmet. Today’s re-launch of uTest takes that mission much further, creating the world’s first professional network for anyone in the broader software quality space — including automation engineers, security specialists, usability experts and QA professionals. With the launch, uTest community members will continue to be eligible to be invited to paid testing cycles for Applause, with top testers earning tens of thousands of dollars each year.

“For too long, individuals in testing & QA departments have been woefully underserved — always the last in line, and often underappreciated,” said Matt Johnston, Chief Strategy Officer for Applause and uTest. “With today’s announcement, we’re raising the bar for those companies that claim they care about testers and the QA profession. uTest is the hub for testers to get what they need to ace their current job, prepare for and find their next job and build their professional network.”

Features of the new uTest include:

  • Paid Projects: A listing of paid opportunities from Applause, to which uTest community members can apply. Projects include testing for amazing brands like Google, Netflix, Amazon, BMW and RunKeeper.
  • Professional reputation: Community members earn “uPoints” and badges through paid work and by creating or consuming content like articles, courses and reviews of testing tools.
  • Courses: uTest University provides free educational and coaching resources for testers, with courses about modern topics like testing Android apps, responsive web design, IoT, and test automation.
  • Discussion forums: Real-time discussions with peers on topics including career advice, “how-to” advice, tech trends, as well as lighter subjects, such as contests, polls and giveaways.
  • Tool reviews: Ratings and reviews of software testing tools to help individuals select the right QA- or QE-related products. This is also a great way for test tool vendors to connect directly with their audience.
  • Industry events: A great way for tools and events companies to promote their events, meetups and webinars. Community members can submit their own, find events of interest, and even keep track of upcoming events by adding them to their calendar.

The revamped uTest site is another example of the company’s continued investment in the broader QA and QE profession. It also represents an evolution in the professional networking space. Adds Johnston, “Increasingly, people want to engage in more tailored, meaningful ways with others who do the same type of work. This new professional network enables testers to expand and share their knowledge with peers in a way that is both good for their career and good for the testing craft.”

About uTest

uTest provides testing and QA professionals with the opportunities, resources and connections they need to accelerate their career. Our mission is to enable software testers and QA professionals to excel at their current job — and to find their next professional adventure. Over 200,000 testers have joined the uTest community to get free training, network with peers around the globe, and learn about the latest tech industry news and upcoming events. Community members also have the opportunity to find short term — and long term — paid testing projects with amazing brands like Google, Netflix, Amazon, BMW and Runkeeper.

What is Software Testing Exactly?