Category Archives: Business News

The Revolutionary 3D Body Scanner Is Here

There is a new piece of state-of-the-art technology that is revolutionising the fashion industry, any guesses what this could be? Assuming that you have already read the title of this article, you would now know that there is a new piece of technology that is helping clothing stores to match you with the perfect size clothing, every time. This new technology is the newly introduced 3D body scanner, which is going to be welcomed by the plus size clothing industry with open arms.

This new technology aims to close the gap between the physical and digital world by creating a digital copy of the physical object at hand, in this case that is the human body. The 3D body scanner will have endless uses that can include: allowing health practitioners to measure body mass change in patients, aviation manufacturing companies and experts selecting the correct width of aircraft seating and even allowing the creation of the perfect fitting bulletproof vest for women in the police and military. It goes without saying, that a big winner of this innovation is the clothing industry, which will be dramatically revolutionised.

Body Labs is the market leader in the 3D scanning technology and has taken a massive stride in connecting both the digital and physical worlds together.  This is a major game changer for clothing stores who are willing to take the plunge and invest in one of these machines. This means that this 3D body scanner using its state-of-the-art lighting control can create an image of the unique contours and curves of every person that walks through their doors, and ultimately fit that person with the perfect sized piece of clothing, increasing customer satisfaction dramatically. This can potentially see the average time spent closing sales decrease as well, freeing up more time to close more sales with more clients. This is a major draw card to medium-sized companies aspiring to take that next big step into becoming a larger business.

Keep in mind that this market is growing in demand, and there are many differing versions of 3D body scanners out there in the world being tested with network services and security in Melbourne as we speak. One of these body scanner machines by mPort is currently being tested in Australia, which is particularly partnering with InStitchu, and online custom tailor, which is a perfect partnership especially for custom making plus size clothes for larger people.

Chinese Developer Unveils $40 Billion Island Metropolis Project

This could be one of the largest developments of a lifetime. This ambitious project is a plan to build a mega city on the mass of four small islands in the Joho straight between Singapore and Malaysia.
The $40 billion project is envisioned by chairman, Yeung Keung, of a private development company based in China, Country Garden, who is striving to build a new world city with skyscrapers looking over lush green forests on several small islands between Singapore and Malaysia. This company holds a grand plan to transform these lush green islands into a soaring city metropolis with skyscrapers going as far as the eye can see. For the public, they will not see any vehicles or roads as they will be underneath the tree canopy that will be the main attraction of these metropolis islands.
This project, however, which has been publicly labelled as the ‘forest’ city, is not escaping any controversy. The proposed forest city with towering skyscrapers and state-of-the-art street lighting will create a new world city, however is being heavily criticised for attempting to buy up the several small islands between Singapore and Malaysia – which is seeing the majority of the local housing being put on the market. The issue here is experts and locals alike believe there is no legitimate demand for the state-of-the-art city development. These claims have however been countered by Country Garden, who point out that the goal of this development is to attract buyers from around the globe, who will hopefully be drawn to the idea of living in a world-first futuristic city of over 300,000 people.
This new world metropolis, forest city, is said to include a number of services including: its own duty free zone, sky gardens, man-made lakes and beaches, schools, medical facilities, commercial buildings with their very own state-of-the-art car par lighting underneath the buildings The island metropolis will even have its own water supply. The philosophy of the developers are that they will create the market for the forest city, and as a result the customers will arrive. At a development conference, Country Garden CEO Mo Bin explained that his company sees the layout of his forest city plan as a template for future cities around the world.
Mo Bin says that the success of Country Garden in China has given them a considerable net of capital to utilise a base platform to enter into the housing market globally, and have stated that they are already active in Australia where they have big plans for the future. The Forest City development will be completed in 2035.

For the full article, please see: http://www.realestate.com.au/blog/china-based-developer-launches-40bn-mega-city-project/

Harvard Business School Takes NFL in a Deflategate Case

Recently, this article appeared on the forbes.com site penned by Roberta Holland. It will be interesting to see which way this goes. Deflategate, the pro football controversy that spawned a media frenzy, Twitter war, even a presidential joke, has a new claim to fame as a Harvard Business School case study.

Photo by Andrew Burton/Getty Images
Photo by Andrew Burton/Getty Images

At the heart of Deflategate is the question of whether the New England Patriots cheated in their 2015 conference championship win over the Indianapolis Colts by tampering with the footballs. Accusers, which included the National Football League’s head office, said someone with the team underinflated the balls to make them easier for quarterback Tom Brady to throw.

The case study, written by HBS’s Marco Iansiti, the David Sarnoff Professor of Business Administration and head of the Technology and Operations Management unit, focuses on the data analysis used by the National Football League in its investigation and looks into the organizations involved. But Deflategate isn’t the only issue examined by the case. “What started essentially as an analytics exercise ended up as a much broader analysis of the data, the sport, the NFL, and how it’s organized and how it’s structured. So combining both the analytics angle and the organizational angle, you get a full understanding of the problem,” Iansiti says.

Iansiti and colleagues Michael Toffel, Ariel Stern, Joel Goh, Kris Ferreira, Shane Greenstein, and Willy Shih taught the case study, Deflategate and the National Football League, last month in their core course Technology and Operations Management. The case was rolled out to the entire first year of the MBA program comprising close to one thousand MBA students. “It was probably one of the most passionate case discussions that we’ve had,” Iansiti recalls. “We had lots of Jets fans, lots of Patriots fans, lots of Colts fans. Their initial hypotheses correlated quite a bit with where everybody was from and what teams they liked, but I have to say, at the end of the day, the truth prevailed.”

That truth will remain undisclosed for the benefit of future students discussing the case, but one thing Iansiti does reveal is that their analysis pointed to “a complete lack of understanding” of the actual physics involved with football by those who make their living off the game. The lessons to be learned from that stretch beyond Deflategate. “I don’t think this is about football at all. I think this is about human nature and organizations and performance,” Iansiti says. “The case shows that in any kind of environment, you’ve got to know your stuff. So from this perspective you can’t go ahead and accuse somebody of deflating a football without having a deep understanding of what pressure in those footballs should be.”

As Iansiti watched the AFC title game in January 2015, and the ensuing uproar, he was hooked. As an author of expert reports from time to time, Iansiti also was interested in the Wells Report, an NFL-commissioned probe into the alleged cheating, which was led by New York attorney Theodore Wells (HBS MBA’76). “We were looking for great examples in which to try out some analytics and analysis capability building exercises, and I thought this would be an interesting one,” says Iansiti, who describes himself as more of a soccer person. “The more I got into it, the more I read about it, it became more and more interesting and more and more fascinating, so it kind of drew me in.”

Iansiti read the Wells Report, the rebuttal by the American Enterprise Institute, and scores of other expert opinions and articles. He condensed the information and wrote the case study with help from case researcher Christine Snively. There was plenty of fodder to choose from, with everyone from Bill Nye the Science Guy to curmudgeonly Patriots head coach Bill Belichick weighing in on the Ideal Gas Law and its effects on a football’s pounds per square inch (PSI) of air pressure.

Tradition Of Success

The class discussion evolved from whether the Patriots were guilty of doctoring footballs to the larger issue of how the team sustains such a high, “astounding” performance rate year after year. For the latter, Iansiti used data on the Patriots’ wins and playoff record over the last 15 years, as well as their very low fumble rate since a 2006 rule change. (After 2007, the Patriots became league leaders in not fumbling the football — a prime reason for their sustained success.)

Roberta Holland is a writer based in Norwood, Massachusetts. Original article can be found here.

 

Tips To Propel Your Career In The Future Digital Age

The role of marketing has actually changed immeasurably over the past 10 years. With this transformation comes the chance for online marketers to catapult their professions in new directions and amazing opportunities.

As always, skills and knowledge are the key points for a career trajectory in rapidly-changing times. For marketers, it’s all about the “underpinning” skills, or those that empower them to craft methods and strategies – skills to create and deploy campaigns, skills to develop marketing infrastructure and processes and skills to create material and examine the outcomes.

Of equal importance are the skills required to construct, lead and take part in groups, as well as to work cross-functionally throughout the company. As we see 2015 draw to a close and 2016 step nearer on the horizon, here are four skills and expertise that can help online marketers take their professions to the next level.

Understand Innovation

39 percent of marketing executives are looking for skill and talent in the areas of digital engagement and marketing operations and innovation. As future customers remain hidden longer, the talents of the technologist are driving engagement through predictive analytics, marketing automation, and SEO. The marketing technology landscape continues to rapidly expand. There are a growing number of layers in the martech stack, and more tools and devices are available.

Tips To Propel Your Career In The Future Digital Age To grow, marketers have to have a sound understanding of those critical components and how they fit together. Without this ability, digital marketers are limited in the degree that they can push project design and execution. Marketers must understand the latest technology standards and requirements. This is true given that the bulk of the lead-generation effort occurs through the web. They should likewise understand exactly what responsive design is and why it improves the UX. They need to comprehend appropriate security steps and the best ways to safeguard lead data.

Welcome Creativity

How and why a purchase is made is altering – and with it, the duty of marketing. Faced with a new set of challenges, leading online marketers must figure out the best ways to creatively resolve issues. For example, with so many channels to interact through (e.g., mobile, social, apps) and the expansion of intent data, marketers require the abilities to artistically analyze information to identify which channels to utilize to interact and when.

Marketers are constantly trying to find that edge of designing interactive methods of attracting new business. A smart example of this is the use of talented designers with backgrounds in fields including a diploma a diploma in animation. Expertise and skill in creativity go beyond the unwalked course. Creativity is required to tell the brand story that draws in and engages leads. As brand ambassadors, marketers need vision and ingenuity to safeguard the stability and vitality of the brand.

Sharpen Your Analytical Abilities

As consumers continue to take control of their purchasing decisions, they are leaving a trace of digital body language (data) that can then be harnessed to better reach, engage, convert and maintain them. This suggests digital marketers no longer have to rate exactly what’s working and ways to enhance their outcomes. Analytics is among the hottest trends in marketing: this is mining and assessing information to learn what’s working, what customers are doing and exactly what effect campaigns are having.

Analytical skills – making use of big data/data warehouses and tools like Tableau or Qlikview – are required to investigate and validate. Skills are required for transitioning from analysis to intelligence, driving and generating client stories through metadata and understanding consumers from numerous viewpoints. Many marketing professionals feel that they lack the polish they desire when it comes to these type of skills, and often enrol in online business courses to up-skill their knowledge base.

Just as crucial, analytic skills are required to produce models that validate the marketing company’s worth to the business and the impact of campaigns and projects on revenue and growth.

Hone Your Interaction Skills

Virtually every job opportunity out there has a demand for strong written and oral communication. This is because communication ties the pieces and individuals together and makes it possible for a company to define and execute a strategy, or create and follow a process.

Strong communication skills are crucial to marketing success. There has been a great amount of emphasis placed on these type of skills in the 21st century, with business professionals attempting to strengthen their brand by enrolling in online business schools around the world. Written and verbal communications clarify responsibilities, objectives, plans, success and due dates.

And do not undervalue the importance of writing. Copy-writing is among the most vital skills that an online marketer can have. Writing, the base of practically every marketing campaign, is a standard skill that can have a huge effect on career development. No matter the skills they sharpen, marketers who cultivate a favorable working ambiance will far surpass those who do not. Learn how to be supportive.

 

Blitz That Job Interview

Asking questions in a business job interview  is a great way to show that you’re interested in the position but you need to make sure you are asking the right ones.

There are some topics and questions that are best avoided because asking them in the interview could put a black mark against your name.

Find out the 4 questions NOT to ask in a job interview.

Don’t forget:

  • Salary and benefit negotiations are best left out of the interview process
  • Rephrase ‘why’ questions to sound less confrontational
  • Don’t ask questions that make you look unprepared.
  • Avoid anything to do with work-life balance
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